You could feed the homeless of at least one city for what I'm sure consumers will blow on this one....
"...a sweat-free four-minute workout that will give you the same results as a grueling 90-minute session at the local gym."
"four minutes aboard her company’s machine is equivalent to 45 minutes of resistance training, 30 minutes of running and 20 minutes of stretching."
sorry folks, nothing is equivilent to 30 min of running but 30 min of running (not that there's not similar cardio that is, well, similar)....and how the hell do you speed up stretching?
So many better things those marketing dollars could be spent on.